LESSON EXCERPT
A topic isn’t a product.
“Photography” is a topic. “Photograph a small product with one window and a phone” is an outcome. The outcome tells the buyer what they can do after using the product.
- Write: “After using this, you can ___.”
- Name the file, decision or result the buyer leaves with.
- Remove lessons that do not help produce that result.
A one-sentence promise you can demonstrate.